Web Design / UX/UI Design
Signature Athletics is a digital sporting goods retailer that creates custom jerseys and equipment for independent sports teams.
Challenge
The challenge of this project was to design two landing pages to help increase conversion rates on their “team” pages. Two pages were created to A/B test to see which one performed better.
Process
My Role
Lead Designer
Collaborators
Art Direction: Troy BeMent
Strategy & Copy: Jacques Spitzer
Agency
Raindrop Agency
Key Features
I designed both pages strategically for the user to clearly understand the benefits of the service. I made all of the content very scan-able with iconography and imagery multiple ways of getting started.