User Interface Design
Road Runner Sports is an athletic wear retailer with over 40 locations nationwide and the world’s largest selection of running and walking gear.
Challenge
The challenge of this project was to re-create the in-store Fit Finder experience digitally. Overall, they wanted to revamp the user interface and decrease bounce rates on their current digital Fit Finder.
Process
My Role
Lead Designer
Collaborators
Art Direction: Troy BeMent
Design: Olivia Blount
Agency
Raindrop Agency
Key Features
Their user experience team found that the reason why users were bouncing was because the interface was a bit dull. Keeping that in mind, I used lots of color and movement to retain their attention.
I used lots of movement to keep the user engaged so they would be less likely to bounce halfway through.
I designed all mobile pages to fit on one viewport to avoid unnecessary vertical scrolling throughout the process.
Key Mobile Features
The easy to use navigation plays a major role in the mobile experience because it allows users to view where they are in the process and navigate back and forth between steps with ease.
Planning
After I explored the current Fit Finder and reviewed the user flows, I sketched out some rough (emphasis on rough haha) mocks to get map out some ideas before designing the high-fidelity mocks.
