View
Project
Drag
View
Project
Drag

Web Design  /  UX/UI Design  /  Advertisment Design

GO247

GO24·7 creates clean, accessible, luxury grooming essentials to help the modern man look his best, feel his best, and craft his own iconic style.

Challenge

The challenge of this project was to create a minimal and user friendly website to drive sales and represent their premium brand aesthetic.

Process

The website was designed strategically to educate users on their product and guide them to make a purchase.  We did that by creating engaging charts and developing a tagging system so they easily find the right product for them.

View Live

My Role

Lead Designer, UX/UI Design, Strategy

Collaborators

Art Direction: Troy BeMent
Strategy: Olivia Blount, Alan Jacobson
Development: Three Omens

Agency

Raindrop Agency

View Live
diagramdiagram

Strategy Process

Our team got together and brainstormed on what parts of their website needed to be improved. We also came up with lots of ideas on features to add based on the users pain-points on their previous site.

This mind-mapping session is where we organized all of our thoughts before we kicked off the designs.

wireframe for GO247

Planning

After brainstorming with the team, I took the information and created some rough sketches to develop some layout ideas before I created the fully interactive prototype to share with the client.

hoarding or banner ad design
GO247 banner
GO247 bannerGO247 banner
informative banner for GO247informative banner for GO247

Advertisement Design

I designed the visual direction for a hero product and brand awareness campaign. For the hero campaign, I highlighted the unique selling point by showing a picture of the product in-use. For the brand awareness campaign, I took a minimalistic approach to the designs to capture the elegance of the brand aesthetic.

GO247 bannerinformative banner for GO247
GO247 bannerinformative banner for GO247GO247 bannerGO247 banner
GO247 bannerGO247 banner

Advertisement Design

I designed the visual direction for a hero product and brand awareness campaign. For the hero campaign, I highlighted the unique selling point by showing a picture of the product in-use. For the brand awareness campaign, I took a minimalistic approach to the designs to capture the elegance of the brand aesthetic.